So, what do we do to address a PMA? Experts give us this list:
- Stay focused and believe in yourself
- Maintain a moral compass where collaboration is seen to support each other
- Be transparent and trustworthy
- Look to create a positive image through educational excellence
- Build relationships with the public
- Always protect the core values and priorities
- Remembering that we aren't going out of business; we are just changing the way we do business
- Don't downsize expectations when downsizing the budget
- Create a communication plan to share all messages; translate the numbers into stories with themes that are clear and compelling
- Don't "sugar coat" anything
- Allow people to grieve over lost colleagues and programs
- Tell memorable stories that align to our district's strategic plan
- Show no fear
- Cultivate more relationships through enhanced communication
- Demonstrate accountability
- Celebrate all who get involved in the lives of children
- Build the image...consistently throughout the year
- Realize that everyone is doing with less
- Tell your story with tact, diplomacy, pride and grace
- All of us need to speak with one voice..."We will continue to do what's right for children"
Please, during these tough times, we must work together to keep a PMA. It's what we must do for the reason we exist - for children.