Thursday, July 30, 2009

Public Relations: Help Us Create Positive Energy

I am asking leaders of this school district to engage in a public relations movement that will help our stakeholders understand the complexities of teaching and learning. Schools are about students and teachers and we need to keep them as our focus. Therefore, we need the support of so many to bring about clear, concise and compelling messages. We need to be carrying a positive message that sheds light on what is being done well; we need to create the energy that comes from being positive.

Energizers come in two forms: positive and negative. My intent is to take us out of the negative pattern that is evident too often. Anger, frustration, being judgmental, and being in a constant state of chaos does create energy, but negative energy simply looks to control people and damage possibilities. The positive energy I aspire to comes from listening first to understand and giving effort to seeing problems through the eyes of others. It comes from being critical of ourselves first without criticizing others (compliments always provide a great deal of energy). I am looking to break any pattern that creates negative energy.

We will always be under a state of pressure, and pressure leads to anxiety/stress (energy). We just have to realize that this anxiety/stress, when manifested in a positive way, helps us to achieve. Anxiety/stress will be evident when people are held accountable to high expectations...that's positive!

A solid public relations effort is needed in District 742 with the need for clear, concise and compelling messages. We will be collaborating to identify strategic themes so that our stakeholders recognize that we are a proactive school district looking to meet the needs of all children. Please contact the School District Administrative Office if you feel compelled to help with this effort.

7 SKILLS STUDENTS NEED FOR THEIR FUTURE - TONY WAGNER